Wicked Sensual Care Simply Lubricant

KEEP IT SIMPLE.
Clean formulas for when your body wants fewer opinions.

Life changes things—including what your body tolerates and what it absolutely does not. When dryness, sensitivity, or hormonal shifts force a rethink of your lube drawer, Wicked Sensual Care Simply Lubricant is the rare unicorn that actually lives up to the hype.

Simply formulas give you everything you need for lasting comfort—and nothing you don’t. That means no glycerin, no propylene glycol, no DEA, PEG, hormones, oils, artificial dyes, or fragrances. Just smooth, dependable moisture that works with your body instead of fighting it.

Simple, But Not Basic

Simply is made for real life. The good stuff—penetrative sex, toys, masturbation, and yes, butt stuff—and the not-so-good, like allergy-prone skin, painful penetration, postpartum changes, or hormonal dryness.

Everything feels better when irritation is off the table. To help keep things calm and balanced, all Simply formulas are enhanced with Wicked’s signature Olive Leaf Extract—a natural biostatic ingredient that helps inhibit harmful bacteria and microorganisms.

Two Formulas. Same Philosophy.

Simply Aqua
A clean, classic water-based lubricant with a lightweight, silky feel. All the glide you love from water-based formulas—minus the sting, stickiness, and unnecessary additives. Ideal for sensitive users who want something barely-there and reliable.

Simply Hybrid
A thicker, creamier hybrid that blends the best of water-based and silicone formulas. Long-lasting, cushiony, and endlessly slick—perfect for masturbation, sex toys, anal play, and longer sessions that need staying power without irritation.

Wicked Sensual Care Simply Lubricant — Key Features

Made without glycerin, propylene glycol, parabens, hormones, oils, dyes, or fragrances

Free from the most common allergy-triggering preservatives

100% Vegan and cruelty-free

Slippery, natural feeling, and never sticky

Safe for silicone toys, latex toys, and condoms

Enhanced with Olive Leaf Extract for added microbial protection

Ingredient Transparency (Because It Matters)

Simply Aqua (Water-Based):
Water, Propanediol (corn), Cellulose Gum (cotton seed), Hydroxyethylcellulose (tree bark), Disodium EDTA, Olea Europaea (Olive) Leaf Extract, Stevia Rebaudiana Leaf/Stem Extract, Citric Acid, Sodium Benzoate, Potassium Sorbate

Simply Hybrid:
Water, Propanediol (corn), Polyglyceryl-2 Stearate, Glyceryl Stearate, Stearyl Alcohol, Cyclopentasiloxane, Dimethiconol, Cyclohexasiloxane, Olea Europaea (Olive) Leaf Extract, Hydroxyethylcellulose (tree bark), Citric Acid, Sodium Benzoate, Potassium Sorbate

The Wicked Sensual Care Collection knows that proper lubrication is one of the most essential elements of a satisfying sex life. Developed by skincare industry veteran Carrie Smith, this cruelty-free, PETA-certified line redefines what clean, vegan lubrication can be—effective, body-respecting, and actually enjoyable to use. Because healthy is still the sexiest option.