Hitachi Magic Wand

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The Don of Power Wands since 1968!

We don't mean to brag, but the Hitachi Magic Wand is kind of a big deal around here. Some call it the Hitachi, and some call it the Magic Wand Original, but we just call it MAGIC. Brought to you by the very same Japanese tech giant known for high-performance Japanese racing engines, it's no surprise this iconic toy is also built for speed. It's been included among the most iconic inventions of the twentieth century, dubbed the “little black dress” of massagers, and remains the best-selling massage wand of all time.  

This Magic Wand's trusty six-foot cord* plugs into the wall for continuous use and an OMG-worthy 6,000 RPM top speed. One of the few sex toys that's actually FDA registered as a medical device, its deep and penetrating vibrations make short work of massaging aching muscles - along with everything else! For clitoral stimulation, there really is no comparison. With vibes so strong you can leave your undies on, you can use this wand to orgasm through clothing, blankets and quite possibly an inflatable sumo suit! (We recommend new users place a pillow between themselves and the wand to dampen the ultra-intense sensations.)

Ready for a long-term commitment? The Magic Wand comes with 1-year warranty but our customers report their wands still work beautifully even after a decade of heavy use - longer than many relationships. And, after decades of rave reviews for its reliable satisfaction and durability, the Magic Wand was given a gentle update in 2013. A sturdier construction and improved components to make it even more durable!

*If you prefer a cordless experience, the rechargeable Hitachi Magic Wand Unplugged offers the same stimulating power without the plug-in.

Hitachi Magic Wand Key Features: 

  • Since its introduction in 1968, vibes of all shapes and sizes have come and gone, but none have had an impact like the Magic Wand’s.
  • Features a soft, vinyl head for external massage, an intuitive control that lets you select high or low power, and the protection of a one-year warranty.
  • To provide a more stimulating massage, start on the the lowest setting and then progress to a higher setting, if desired.
  • The Magic Wand is designed and developed in Japan and quality controlled from Japan. 
  • Power source: 110 – 120 volts via electrical outlet.
  • Registered with the FDA as a medical device.
  • Dimensions: 12" length, 2" diameter. 

Magic Wand Original Reviews:

"In the world of vibrators, the Magic Wand is legendary—a veritable Excalibur wielded by many a thrill-seeking Lady of the Lake for top-notch clit stimulation." -

"The little black dress of sex toys" - Cosmopolitan

"The “Cadillac” of all vibrators, not just wands." -

"It's basically a fairy godmother for your clit." - Women's Health Magazine

Magic Wand’s story begins in 1968, a full year before we landed on the moon and about six months before bell bottoms were trendy the FIRST time. This is when the Magic Wand® – the ORIGINAL Personal Massager – was first introduced. No one expected that this unassuming device would soon become one of the world’s most recognizable products. Today, the Magic Wand Original shares the spotlight with two equally impressive models: Magic Wand Plus, a corded, variable speed massager; and Magic Wand Rechargeable, our cordless, multi-function device. Every product that bears the Magic Wand name features the legendary power that took the world by storm more than half a century ago.

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Additional Information

12 Inches
2 Inches
PVC Vinyl
Clitoral Massage
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4 Reviews

  • 3

    Good but not as good as the new version

    Posted by Nesrine on Feb 8th 2022

    I already own the Hitachi unplugged version (which kicks ass) but I've been reading reviews that say this plug-in style has deeper "thuddier" vibrations. I wanted to try them both so here is my side-by-side comparison! First off, it doesn't look like they've changed much to their design in 30 years. They are both about the same size but the original is definitely heavier and looks a bit old school with a vinyl head - the unplugged has a softer silicone head. Power wise, I do think the unplugged is just a bit stronger, even though people tend to disagree. I also prefer the fact that unplugged has several intensity settings, whereas the OG just has a low/high feature. Honestly, they are both amazing but I think the cord will be the big deciding factor for most people. I travel abroad quite a bit so I wouldn't be able to use the OG without an adaptor. All in all, it's still one of the better vibes out there but it just doesn't stack up to the unplugged so I'll probably pass it off to a friend.

  • 5


    Posted by Wand Lover on Mar 29th 2021

    What else can I say?

  • 3

    Too heavy

    Posted by Mark L on Jan 13th 2021

    I bought this for my wife who has mobility issues and she said it was like trying to hold a jackhammer. Too heavy for her to use unless I help.

  • 5

    Posted by NICKY on Oct 22nd 2020


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